our beliefs

Everyone has elite performance improvement potential

A 10% improvement in elite sport can be the difference between a championship and a second-place finish.  Not all of us can be elite athletes, but each of us do have the opportunity to improve our performance and discover what benefits it will bring.  What is your opportunity?

Adjusting a few ‘autopilot’ habits can have a huge impact on overall health and wellbeing

Imagine effortlessly preparing a nutritious breakfast every day, regularly doing exercise that you enjoy, choosing to walk or cycle instead of driving or catching the tram to work.  These are the habits that can change lives once they are embedded in your daily routine and no longer require conscious effort to sustain.

Recovery is critical to being and doing our best

Our lives are a marathon, not a sprint. While there are times when we need to sprint, we need to then rest and recover if we are to stay in the race and be at our best for our family, friends, and colleagues.

Willpower is a limited resource

To sustain lifestyle habit change, we must build a supportive environment that makes doing the right thing easy – and well rewarded – and doing the wrong thing hard.

design principles

One must lead oneself in order to lead others

We work with leadership to instil their own wellbeing habits before engaging their teams, and engage change-makers at every level in the same way.

Interventions are personalised and holistic

We meet each individual where they are in their lifestyle habit journey, and work with them on the changes that will make the biggest difference for them across nutrition, exercise, mindfulness, and sleep.

Measure outcomes and use data to motivate change

We track progress throughout the change journey to enable personal, group, and program-level accountability.

our team

Dr. Craig Hassed


Monash University

Associate Professor Craig Hassed is a Senior Lecturer at the Department of General Practice where he has been teaching at both undergraduate and post-graduate levels since 1989. Dr. Hassed has worked extensively in the health and education sectors as well as with elite sports groups and large corporate organisations. His teaching, research and clinical interests include mindfulness based stress management, mind-body medicine, meditation, health promotion, integrative medicine and medical ethics.

Tate Pearson

General Manager

B. Ex Sci; Masters of Physiotherapy

Tate holds a bachelor’s degree in Exercise Science and a Master of Physiotherapy degree, and has spent time working with the elite athletes of the AFL as the Strength and Conditioning coach for the Gold Coast Suns. He has expert knowledge on functional anatomy and physiology, which serves as the basis for creating successful health, well-being and injury prevention programs.

Kane Johnson

Performance Manager

Certified Health Coach (IAHC)

After retiring from a 15 year AFL career, which included two premiership wins with the Adelaide Crows and a captaincy at the Richmond Tigers, Kane embarked on an exploration to find a balance between the physical, mental and spiritual, leading him to travel to China to spend time with the Shaolin monks. While there he found his new passion: studying and practicing the great ancient self-healing practice of Qigong, mindfulness meditation, and holistic health coaching.

Matt Hornsby

Advisor and Non-Exec Director

B. App Sc; Masters Exercise Science

Matt’s experience with injury prevention, health and wellbeing has been developed in his role as a High Performance Manager and Physical Performance Coach in elite sport spanning almost two decades. Predominately working in the Australian Football League, Matt has also worked with some of the world’s best cricketers, elite tennis players and an Australian boxing champion. Matt is the current High Performance Manager of the St Kilda Football Club. 


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+61 409 89 89 88


36/38 Gipps St,
Collingwood 3066